The round saw participation from Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital, though the specific financial terms remain undisclosed. Storika differentiates itself by moving beyond simple data dashboards; its AI orchestrator utilizes a graph database of seven million creator profiles to manage the entire campaign lifecycle, from initial outreach to performance tracking and content delivery.
Storika Secures Seed Funding to Automate Influencer Campaigns
Seattle-based Storika has closed a seed funding round led by global beauty conglomerate Amorepacific to scale its AI-native creator marketing platform. By replacing manual workflows with autonomous agent technology, the startup aims to shift influencer campaigns from spreadsheet-driven processes to high-precision, software-managed operations for D2C brands.
CEO Brice Lee argues that the reliance on experience-based judgment is becoming obsolete. By deploying specialized agents that learn from marketer feedback, the platform provides brands with a structural advantage in speed and cost efficiency. Current clients, including Amorepacific and the lifestyle ecommerce site Hanpoom, are already utilizing this infrastructure to optimize their market presence. The company plans to use the new capital to enhance its AI agent capabilities and expand its footprint among U.S. D2C beauty and lifestyle brands, with an open beta launch scheduled for July 15.
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