LendingTree, the Charlotte-based financial marketplace, played a central role in shaping these guidelines. Sarah Bacha, the company’s Senior Vice President of Strategy and Analytics, served on the Governor’s Artificial Intelligence Advisory Council to provide industry perspectives on transparency and consumer safety. The council’s final recommendations focus on creating a sustainable environment for AI growth across government, education, and the private sector.
LendingTree Backs North Carolina’s New AI Strategic Roadmap
North Carolina Governor Josh Stein has unveiled an AI Strategic Roadmap designed to position the state as a national hub for responsible technology deployment. The policy framework aims to balance rapid innovation with consumer protections, marking a significant shift in how the state manages the integration of emerging digital tools.

Beyond formal policy, LendingTree representatives have pushed for a shift in how companies perceive regulatory guardrails. During last month’s Fintech + Insurtech Generations conference in Charlotte, LendingTree’s Director of AI Strategy, Hala Shakra, argued that governance should be viewed as a tool for acceleration rather than a barrier. By providing teams with clear operational boundaries, companies can innovate with greater confidence and speed, ultimately fostering the public trust necessary for long-term technological adoption.



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