Running through July 27, the campaign features price reductions of up to 65% alongside $1,650 in resort credits and $750 in air credits. The brands are also offering 0% interest flexible payment plans to incentivize bookings for their adults-only Sandals properties and family-oriented Beaches locations. The incentives vary by destination and stay duration, with qualifying bookings eligible for travel dates extending into December 2028.
Sandals and Beaches Resorts Launch Mid-Summer Black Friday Promotion
Travelers seeking a Caribbean escape can bypass the November shopping rush as Sandals and Beaches Resorts revive their annual Black Friday in July sale. The promotion offers significant discounts on travel through 2028, combining room rate cuts with airfare credits and spa incentives across their portfolio of 19 properties.
For adult travelers, the offer applies to luxury beachfront destinations including Curaçao, Saint Vincent, and Jamaica. The group is currently expanding its footprint in Jamaica, planning significant upgrades and new culinary concepts at resorts like Sandals South Coast. Simultaneously, the family-focused Beaches brand is highlighting its recent infrastructure additions, such as the Treasure Beach Village at Turks & Caicos and the expanded suite collections at Beaches Negril. These properties emphasize multigenerational amenities, ranging from specialized kids' programming to certified autism-friendly services, aiming to capture the summer booking market with a comprehensive all-inclusive model.
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