The initiative, spearheaded by Vice President of Experience Deanna Patterson and Safety Manager Kevin Willey, aims to turn corporate values into tangible community support. Willey, a former police officer and certified CPR trainer, conducted the sessions to ensure residents could effectively respond to cardiac emergencies. His background provided a level of technical rigor and personal perspective that resonated with the participants.
Townsend Launches CPR Training for Massachusetts Retirement Community
A heart attack at a Boxford retirement home served as a wake-up call for local residents, exposing a dangerous gap in emergency preparedness. In response, the Danvers-based company Townsend mobilized its employee-led "Townie Cares" program to provide free, hands-on CPR training directly to those living in the facility.
To date, 31 residents have participated across two sessions. The program is designed to be inclusive; while many sought formal certification, those with limited mobility were encouraged to attend to gain critical knowledge and safety awareness. A third session is scheduled for the fall to reach additional residents. This effort highlights the company's shift toward community-driven projects, allowing employees to propose and lead initiatives that address specific local needs.
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