Crunch Fitness Expands Denver Footprint with Four New Locations

The new clubs, located in Denver, Westminster, Wheat Ridge, and Northglenn, represent a significant push by Fit Fusion to scale its presence in the region. These facilities feature the brand's updated 3.0 design, prioritizing both modern aesthetics and functional training space. Members will gain access to specialized zones including HIITZone indoor turf, Olympic lifting platforms, and dedicated Reform Pilates studios. Beyond traditional weight and cardio equipment, the locations integrate recovery-focused amenities such as red light therapy, cryotherapy, and sauna facilities, alongside Kids Crunch babysitting services to accommodate families.

Mike Goodsell, Chief Strategy and Development Officer at Fit Fusion, noted that the expansion aims to deliver high-end fitness experiences at an accessible price point. The move brings Fit Fusion’s total footprint in the West Region to 12 clubs, contributing to the franchisee's broader goal of operating 30 locations nationwide by 2026. Pre-sales for the Hampden and 92nd & Wadsworth sites begin this fall, with early founding members eligible for enrollment incentives and promotional giveaways.