The collaboration builds upon a relationship established in 2019, when Hanshow first joined Microsoft’s AI & IoT Insider Lab. Their joint efforts have already resulted in the deployment of over 200 million electronic shelf labels supported by Azure infrastructure. This latest commitment focuses on scaling these technologies to provide retailers with responsive, data-backed workflows that bridge the gap between physical storefronts and cloud-based analytics.
Hanshow and Microsoft Formalize Strategic Retail Tech Alliance
At the Microsoft Executive Briefing Center in Redmond, Hanshow has formalized a strategic partnership to integrate its digital store solutions with Microsoft Azure. The agreement signals a shift beyond simple IoT deployment toward a deeper focus on AI-driven store digital twins and cloud-based retail intelligence for global markets.
A focal point of this expanded effort is xPilot, an AI-powered retail assistant launched at NRF 2026 APAC. By utilizing Hanshow’s Store Digital Twin technology alongside Microsoft’s cloud capabilities, the platform is designed to convert real-time store data into actionable operational insights. According to Liangyan Li, SVP at Hanshow, the partnership aims to provide global retailers with a more robust technology foundation, while Microsoft’s VP of Global ISV Business, Sandy Gupta, emphasized that the synergy is intended to solve concrete operational hurdles through a unified ecosystem of AI and cloud tools.
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