The company’s entry into the competitive natural beverage space marks a shift toward ingredient transparency. Unlike traditional energy drinks that utilize artificial sweeteners, preservatives, or vague natural flavoring, LivReal features a blend of green tea caffeine, L-theanine, and electrolytes. The product is hitting shelves in three varieties: Orange Mango, Pineapple Guava, and Lemon Lime.
LivReal Lands National Distribution in Sprouts Innovation Set
Three Boston College alumni have secured a national retail launch for their energy drink, LivReal, after being selected for the prestigious Sprouts Farmers Market Innovation Set. The brand, which relies exclusively on real squeezed fruit for flavoring, is now testing its staying power across 120 store locations nationwide.
To move beyond the initial trial period, founders Aidan Damiano, Michael Edgerley, and Chris Herren Jr. are managing a hands-on promotional circuit. The team is currently visiting stores across Arizona, Nevada, and Southern California to host 600 product demonstrations. This strategy aims to convert early interest into permanent retail shelf space. Each 12-ounce can is priced at $3.99, supported by digital coupons and a rebate program for first-time buyers.
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