The transition to the new name represents a strategic shift for the Houston-based Group 1 Automotive, Inc., aimed at unifying its extensive network of dealerships across the U.S. and U.K. under a single, recognizable brand. General Manager Stacey Day emphasized that while the signage has changed, the daily experience for truck and SUV shoppers in Columbus, Phenix City, and Opelika has not.
Columbus GMC Dealership Marks First Year Under National Branding
For more than a year, the dealership formerly known as Rivertown Buick GMC has operated under the Group 1 GMC Rivertown banner. Despite the rebranding, which took effect in April 2025, the local staff, management, and service operations remain consistent, maintaining the store's long-standing connection to the Chattahoochee Valley community.
Operating from its established location at 1661 Whittlesey Road, the dealership continues to offer the same sales, maintenance, and parts services that defined the business for decades. By aligning with the broader Group 1 platform, the local store gains access to the resources and scale of an international retailer without altering its commitment to personalized customer relationships.
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