Thirty Years of Maremma: The Evolution of Val delle Rose

When the Cecchi family acquired an estate in Poggio La Mozza in 1996, the Maremma was still finding its viticultural voice. Three decades later, the property has transformed from a 25-hectare gamble into a 186-hectare benchmark, signaling a new era of coastal winemaking and sustainable luxury for the Tuscan producer.

Money Talk·July 16, 2026·reads: 1,841

The expansion reflects a shift from traditional production to a more precise interpretation of the Mediterranean climate. Since 2021, over 100 hectares have been farmed under certified organic practices, supported by a state-of-the-art winery that opened in 2011. This infrastructure now anchors a portfolio ranging from the flagship 'Rosamante' Morellino di Scansano DOCG to the recently introduced 'Lobelia' Toscana IGT Bianco, a crisp blend designed to emphasize aromatic freshness.

Andrea Cecchi, President and CEO, attributes this longevity to the freedom the Maremma landscape provides. Beyond the cellar, the estate is pivoting toward a hospitality-first model. This summer, the grounds at Poggio La Mozza will host a series of public events, including sunset aperitifs and stargazing, to showcase both the heritage of the label and its commitment to environmentally conscious packaging, such as the heavy-metal-free, digitally printed glass used on the latest releases.