The rise of agentic commerce—where models like Claude, ChatGPT, Gemini, and Grok execute purchases—threatens to disintermediate banks. If a card is not already stored within the agent’s ecosystem, the issuer loses the transaction. Strivve aims to solve this by automating card-on-file placement across the long tail of merchant sites, moving beyond the limited reach of network-level programs. By implementing the Visa-led Trusted Agent Protocol, the firm allows issuers to maintain control over credentials while ensuring their cards are pre-selected for agent-driven checkouts.
Strivve pivots card-on-file tech to capture AI agent payments
As AI assistants take over routine household shopping, the battle for digital wallet dominance has shifted from human hands to algorithmic selection. Seattle-based Strivve is now expanding its Top of Wallet platform to ensure credit and debit card issuers remain the default payment choice when AI agents initiate transactions.
CEO Chris Hopen notes that the strategy for winning has fundamentally changed: where institutions once competed for a consumer's physical reach, they must now ensure their digital presence is pre-installed before the agent acts. The company’s platform, which currently serves over 200 issuers, utilizes a PCI-DSS-compliant engine to secure these placements. Early performance data from partners like Michigan State University Federal Credit Union shows a 96% success rate for card placement, a metric the company hopes to replicate as it moves its agentic capability from early access to broader deployment.
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