The menu features creations keyed to TBS comfort comedies, including the Bazinga Blast inspired by The Big Bang Theory and an Office Favorite layered with vanilla custard. Other offerings like the Impractical Jokers-themed Brain Freeze Misto and the Central Chiller Ice Blender for Friends fans round out the limited-time promotion. Beyond the storefronts, the companies are launching a Treat Truck Tour to bring interactive experiences and giveaways to select markets.
Rita’s and TBS Team Up for Nostalgic Summer Treat Collaboration
A new flavor inspired by the classic Shirley Temple is anchoring a partnership between Rita's Italian Ice & Frozen Custard and TBS. Through August 23, the collaboration brings television-themed menu items, a cross-country food truck tour, and sweepstakes to locations across the United States to celebrate summer nostalgia.
Fans looking to secure a year of free Italian Ice can participate in a social media contest by posting original content featuring the new flavor on Instagram, Facebook, or TikTok. According to Carmela Hughley, SVP of Marketing Insights & Innovation at Rita’s, the initiative aims to blend classic summer flavors with the comfort of familiar television programming. Melissa Chambless, EVP of Marketing at Warner Bros. Discovery, noted that the partnership is designed to extend the viewing experience into physical, fan-focused moments.
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