Purina Docuseries A Different Breed Nabs Three Daytime Emmy Nominations

The nominations include recognition for Outstanding Lifestyle Program, Outstanding Editing, and Outstanding Directing. Produced in collaboration with InkBlot Narratives and WPP, the series represents a strategic pivot for the pet care giant toward entertainment-led storytelling. By shifting focus from traditional advertisements to character-driven narratives, the brand aims to foster deeper connections with modern audiences who increasingly gravitate toward streaming platforms like Prime Video.

Andrea Faccio, President and Chief Growth Officer at Purina, noted that the project serves to highlight the emotional depth of the human-pet bond. The series follows participants through the high-stakes environment of the Purina Pro Plan Incredible Dog Challenge, a competition that has showcased canine athleticism for nearly three decades. Winners of the Daytime Emmy Awards will be announced by the National Academy of Television Arts & Sciences on October 30, 2026, as the company continues production on the show's second season.