The Bethesda location at 4930 Elm St. represents the latest step in a strategy focused on private ownership rather than franchising. Founded by Dr. Roy Winston alongside brothers Scott, Brock, and Todd Heckmann, the company has scaled from its original West Hollywood roots to a presence in 36 states. CEO Scott Heckmann attributes this trajectory to a goal of making clinical aesthetic treatments accessible beyond a privileged few, blending medical precision with a retail-forward environment.
LaserAway Hits 226 Locations with New Maryland Clinic
Two decades after launching on Sunset Boulevard, LaserAway has reached a 226-clinic milestone with the opening of its newest site in Bethesda, Maryland. The expansion highlights a streak of uninterrupted growth for the aesthetic dermatology brand, which has avoided a single clinic closure since its founding in 2006.
Operations across the network remain under the oversight of Chief Medical Officer Dr. Will Kirby, who leads a board of over 25 board-certified dermatologists. The new Maryland site provides the company's standard service suite, ranging from laser hair removal and Botox to body contouring procedures like CoolSculpting and Thermage. Staffed by licensed medical professionals, including nurse practitioners and physician assistants, the clinic maintains the brand's model of centralized clinical monitoring across its national footprint.
Comments (0)
No comments yet. Be the first!