Andy Howard, CEO and president of the brand, argues that the term "chicken finger" is a misnomer that fails to capture the quality of his product. By focusing on the tenderloin—what the company identifies as the top three percent of the bird—the chain intends to distance itself from standard fast-food fare. The promotion requires customers to purchase a 3-piece tender meal or larger to receive a second meal for free. Participants must use the Magoo’s Rewards app or order through the company website to claim the offer, which is valid in-restaurant and online while supplies last.
Huey Magoo's Rebrands National Chicken Finger Day
While the calendar marks July 27 as National Chicken Finger Day, Huey Magoo’s is rejecting the label in favor of its own: National Filet Mignon of Chicken Day. To mark the occasion, the Orlando-based chain is offering a buy-one-get-one-free deal on its signature tenderloin meals exclusively for rewards members.
The chain’s operational model centers on a 24-hour marination process followed by hand-breading or grilling. Since its founding in 2004, the brand has leveraged this specific cut to carve out a niche in the competitive fast-casual market. Currently operating in 12 states, the company recently secured the fourth spot in the 2026 USA TODAY 10BEST Readers' Choice Awards for Best Fast Food Fried Chicken, signaling a growing footprint for its tenderloin-focused menu.
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