The latest additions to the St. Louis-based retailer’s inventory include a signature Harry Potter bear alongside sweaters inspired by Harry and Ron. The release also introduces a new line of Mini Beans plush toys depicting the mascots of each Hogwarts house: the Gryffindor lion, Ravenclaw raven, Hufflepuff badger, and Slytherin snake. These items join established favorites like the Sorting Hat with sound effects, light-up wands, and various school uniform ensembles.
Build-A-Bear Expands Harry Potter Line for Wizarding World Anniversary
With Harry Potter’s birthday approaching on July 31, Build-A-Bear Workshop is marking the occasion by unveiling a fresh wave of merchandise. The expanded collection, launched July 30, arrives during a milestone year for the franchise as fans anticipate a new television series and celebrate the 25th anniversary of the wizarding world.
Anjali Khosla, Vice President of Brand Management at Build-A-Bear, noted that the partnership aims to blend the company’s signature make-your-own experience with iconic character designs. To coincide with the launch, the company is hosting a giveaway for fans in the United States and the United Kingdom. Running from July 31 through August 7, the contest offers winners prizes ranging from private VIP store experiences to trips to Warner Bros. Studio Tour Hollywood.
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