The company’s annual celebration, known as DELLA Day, rewards Blue Diamond and Diamond members with curated gift packages, including branded gear and gift cards. This customer appreciation effort coincides with the August 7, 2026, debut of the "Build Your Own System" experience. The online interface allows users to input specific variables—such as room dimensions, regional climate conditions, and configuration needs—to receive tailored product recommendations. By simplifying technical requirements, the tool helps users compare system capacities and installation types, ranging from single-zone setups to more complex multi-zone layouts.
DELLA Marks 14th Anniversary with Customer Rewards and New Online Tool
To mark its 14th anniversary, home comfort brand DELLA is rolling out exclusive rewards for its top-tier members and preparing to launch a new digital configuration tool. This initiative aims to streamline the selection process for homeowners navigating the company’s expanding portfolio of ductless mini split systems.
DELLA’s current hardware lineup spans the Vario Series, which emphasizes energy efficiency and smart features, to the budget-friendly Vita Series. The brand is also diversifying its hardware beyond standard wall-mounted units, offering ceiling cassettes and ducted systems to provide contractors and homeowners with greater architectural flexibility. CEO Raymond P. noted that these developments are centered on improving the consumer experience, ensuring that selecting climate control equipment remains straightforward even as the brand’s technical offerings grow in complexity.
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