The award-winning campaign, titled 'From Outsider to Industry Voice: Reins' Market Breakthrough,' hinged on positioning Reins co-founder and CEO Chris Buttenham as a credible authority. By highlighting his background in a family-owned field service business, the agency bridged the gap between a startup tech provider and traditional business owners. The strategy focused on educating the market about complex equity tools, including phantom stock and profit-sharing models designed to aid employee retention and succession planning.
Ripley PR Secures Silver at Inaugural 2026 TITAN Business Awards
Knoxville-based Ripley PR has earned a silver TITAN American Business Award in the Outstanding PR Campaign category. The firm’s recognition stems from its strategic rebranding of Reins, a startup providing equity solutions, to gain traction within the skeptical and often insular home service and skilled trades industries.
Heather Ripley, founder and CEO of Ripley PR, noted that the success of the campaign relied on a deep-rooted understanding of the skilled trades sector. This recognition marks another milestone for the agency, which was previously recognized in 2024 when Ripley herself was named Female Entrepreneur of the Year by the same organization. For Reins, the partnership served as a catalyst for growth, helping the company establish itself as a leader in incentives for the home services market.
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