APR Revenue Hits Record Highs as Global Expansion Fuels Growth

With revenue surging 134% to KRW 767.5 billion in the second quarter of 2026, Seoul-based beauty firm APR has effectively doubled its pace. The company reached KRW 1.36 trillion in cumulative six-month earnings, a figure that nearly eclipses its entire financial output for the previous calendar year.

Corp and Tech·August 5, 2026·reads: 1,178

APR Revenue Hits Record Highs as Global Expansion Fuels Growth

The Cosmetics Division served as the primary engine for this expansion, contributing a record KRW 648.3 billion to the quarterly total. This growth trajectory is heavily tied to a pivot toward international markets, which now account for 92% of the company's total revenue. Overseas sales climbed 178% year-over-year, reaching KRW 700 billion as the company successfully diversified its geographic footprint.

North America and Europe have emerged as the most critical regions, collectively representing 68% of overseas revenue—a significant jump from 40% during the same period in 2025. In North America, revenue climbed 264.6% to KRW 376.3 billion, bolstered by a presence in major retailers like Target and Walmart, with a pending launch into Costco later this year. Europe, now identified as a standalone reporting segment, saw revenue leap 380.3% to KRW 145.1 billion. While Western markets show aggressive scaling, the company also reported stable demand in Asia, where revenue reached KRW 121.1 billion.