Mayra Veronica Launches Luxury Skincare Brand FaceBar US

Recording artist Mayra Veronica is pivoting from entertainment to aesthetics with the launch of FaceBar US, a skincare venture headquartered in Westlake Village, California. The brand debuts with a flagship studio and a national concierge program, aiming to merge clinical dermatological treatments with high-end hospitality services.

Money Talk·August 6, 2026·reads: 1,275

Drawing on two decades of experience navigating high-definition film sets and professional makeup chairs, Veronica developed FaceBar US to address the intersection of medical-grade skincare and private, personalized care. The flagship location offers a technical menu including Intraceuticals Oxygen Therapy, Crystal Frax rejuvenation, and radiofrequency tightening, all administered by licensed professionals.

Beyond the studio, the company is deploying FaceBar Concierge, a mobile service model designed to bring these treatments directly to private residences, hotels, and aviation clients. The service is managed through a dedicated app and is intended to accommodate a wide demographic, ranging from busy professionals to those recovering from cosmetic procedures or individuals with limited mobility. Veronica plans to scale the business through strategic partnerships with wellness organizations and private member clubs, aiming to standardize the delivery of premium skincare across the United States.