Starting this season, spectators will find 19.2 oz. cans of Run Wild IPA and Upside Dawn Golden available at concessions throughout the stadium. The agreement, which covers the New York Giants and New York Jets, integrates the brewer into the venue’s infrastructure through LED displays, concourse signage, and interactive kiosks. The partnership also extends to team media platforms and community events throughout the New York metropolitan area.
Athletic Brewing Lands Multi-Year Partnership at MetLife Stadium
MetLife Stadium is expanding its beverage lineup through a new partnership with Athletic Brewing Company, marking the first time the venue and its home teams, the New York Giants and New York Jets, have aligned with a dedicated non-alcoholic brewer to serve fans throughout the game day experience.
Beyond the stadium walls, the collaboration includes plans for special-edition packaging, with branded 12-packs featuring Giants and Jets logos hitting retail shelves later this year. According to Bill Shufelt, CEO of Athletic Brewing, the move is designed to make non-alcoholic options a standard part of the game day ritual. Ron VanDeVeen, President and CEO of MetLife Stadium, noted that the addition reflects a broader effort to diversify amenities for all guests. This deal adds to the company’s existing presence in over 200 sports and entertainment venues nationwide, reinforcing its position as the leading non-alcoholic craft beer brand in the United States.
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