The partnership aims to streamline logistics for Trek-Unbroken and Trek Driftless athletes as they travel to major North American competitions. Beyond supplying vehicles for staff and operations, Mazda will maintain a visible presence at key events, including the WHOOP UCI Mountain Bike World Series stops in Soldier Hollow, Utah, and Lake Placid, New York. The automotive brand will also support grassroots efforts like the Wisconsin Off Road Series and the Supper Club Gravel Series.
Mazda Named Official Automotive Partner for Trek Off-Road Racing
Mazda North American Operations has signed a multi-year deal to become the exclusive automotive partner for Trek’s North American off-road racing programs. The collaboration provides Trek’s XC, downhill, and gravel teams with a fleet of CX-50 vehicles to navigate the unpredictable terrain and remote locations typical of professional cycling tours.
Tim Vanderjeugd, Trek’s Global Director of Sports Marketing, noted that the reliability of Mazda’s fleet is essential for race day operations in challenging environments. Brad Audet, chief marketing officer for Mazda North American Operations, added that the collaboration aligns with the company’s focus on movement and human potential. Fans can expect to see Mazda’s outdoor-ready vehicles at cycling events across the continent throughout the year.
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