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FLRT Targets Fall Market with Apple Bottoms Up Energy Drink

Green apple notes define the latest release from FLRT, marking the brand’s first limited-edition flavor since its debut earlier this year. The zero-sugar beverage, dubbed Apple Bottoms Up, aims to capture the seasonal market by blending its signature botanical-heavy formula with a crisp, tart profile tailored for autumn.

FLRT Targets Fall Market with Apple Bottoms Up Energy Drink

The new offering retains the functional core of the original lineup, packing 200 mg of caffeine alongside green tea, guayusa, and ginseng. Beyond the energy-focused ingredients, the drink incorporates biotin, zinc, and a vitamin blend designed to support immunity and collagen production. Allison Erfort, VP of FLRT, described the flavor as a cheeky addition to the brand’s portfolio, signaling that more experimental drops are planned for the future.

Beginning today, consumers can find the drink during a two-week exclusive preview at Kroger locations. A broader national rollout follows on September 1, hitting the shelves at Walmart, Albertsons, Hy-Vee, H-E-B, and Meijer. The product will also be available for purchase through Amazon, where 12-can multipacks will be offered alongside individual 12-ounce units.

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