Sanas, currently ranked eighth on the 2026 Inc. 5000 list of fastest-growing private companies, aims to bridge the gap between human-led service and artificial intelligence. By appointing Jack Madrid—who previously guided the IT-BPM industry to over US$40 billion in annual revenue—the company seeks to influence how Filipino talent leverages AI to enhance global communication. Madrid views the partnership as a way to prioritize how technology empowers, rather than replaces, the nation's 1.9 million digital workers.
Sanas Recruits IBPAP Leader Jack Madrid to Spearhead Philippine Expansion
The Philippines, long a global hub for customer experience, is becoming the focal point for Sanas as the AI firm taps IBPAP chief Jack Madrid to lead its market expansion. Starting October 11, Madrid and new business development director Christopher Venturina will integrate Sanas’ speech technology into the local BPO sector.
Christopher Venturina joins the leadership team to manage commercial growth, focusing on deepening ties with BPO providers and enterprise partners navigating shifting global expectations for speed and personalization. As the industry moves from debating AI adoption to implementing practical tools, the company intends to refine how its real-time speech enhancement platform functions within existing carrier networks and applications. This strategic move positions the Philippines as a central testing ground for the future of AI-augmented professional services.
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