The collaboration features the Dash Rapid Egg Cooker and an insulated electric kettle, packaged alongside ramen cups adorned with humorous, college-themed labels like "Do Not Touch" and "If This is Missing, Ask my Roommate." According to Nissin Foods Senior Vice President of Marketing Priscila Stanton, the partnership is designed to offer students a functional setup for navigating late-night study sessions and early morning classes.
Nissin and Dash Launch Dorm Survival Kits for College Students
With move-in season underway, Nissin Foods and kitchenware brand Dash have teamed up to release a limited-edition bundle aimed at the collegiate market. The kit targets budget-conscious students by pairing a six-pack of Cup Noodles with compact appliances designed specifically for the constraints of small dorm living spaces.
The kit is priced at $70, representing a significant discount from the $135 retail value of the individual items. Evan Dash, CEO of StoreBound, noted that the products were selected specifically for their small footprint, emphasizing that the appliances are tailored for the realities of campus life. The bundles are available starting today through the Dash website and the brand's TikTok Shop while supplies last.
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