NuxGame is transitioning from a specialized software provider into an open ecosystem for operator growth. CEO Daniel Heywood emphasized that the appointment reflects a need for a unified operational structure as the company scales. Baranova’s mandate includes standardizing internal processes, implementing AI to reduce manual workloads, and accelerating client reporting across the firm's turnkey casino and sportsbook platforms.
Mariia Baranova Named COO at NuxGame to Drive Scalable Growth
NuxGame has appointed Mariia Baranova as Chief Operating Officer, tasking the former account management leader with streamlining operations across its iGaming ecosystem. Baranova, who previously secured a 4.8 out of 5 service rating from clients, will now oversee process automation and data-driven decision-making for the Cyprus-based firm.
Beyond process refinement, Baranova plans to introduce transparent service-level agreements (SLAs) for operators, moving away from fragmented integrations toward a single, unified API. Her approach centers on replacing intuition with measurable data, aiming to reduce response times for partners from days to minutes. A recognized mentor in the sector and a 2026 WiG Diversity Awards finalist, Baranova intends to balance these technical efficiencies with a continued focus on talent development.
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