Following the 121st edition of Toy Fair in February 2027, the event will maintain its traditional late-February slot at the Javits Center. The confirmed schedule lists dates through 2032, with the show running from February 26–29, 2028; February 24–27, 2029; February 23–26, 2030; February 22–25, 2031; and February 21–24, 2032.
Toy Fair Secures New York City Residency Through 2032
The Toy Association has finalized a five-year partnership with the Jacob K. Javits Convention Center, anchoring the industry’s largest Western Hemisphere trade show in Manhattan through 2032. The deal provides long-term scheduling stability for manufacturers and retailers, ensuring the annual marketplace remains a fixture of the city's convention calendar.
This commitment follows an extensive industry-wide consultation process. Greg Ahearn, president and CEO of The Toy Association, noted that stakeholders prioritized a four-day format that avoids both President’s Day and Valentine’s Day. By securing these dates, organizers have navigated one of the country’s most crowded convention schedules to keep the event in its long-standing home. Joyce Leveston, president and CEO of the Javits Center, emphasized that the multi-year agreement reflects a deepening relationship between the venue and the global toy community, which has utilized the Manhattan facility since its opening in 1986.
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