The agreement positions Coca-Cola as an Official Partner of the club, with the sports-focused brand Powerade also joining to promote athletic performance and energy initiatives. Central to the deal is a new experiential space at the Parc des Princes, which will serve as a hub for fan activities and cultural events throughout the season. To mark the launch, the companies will release a limited-edition collector can in the club’s colors. Starting October 12, 400,000 units will be available across 650 Carrefour stores in the Île-de-France region.
Paris Saint-Germain and Coca-Cola Ink Three-Year Global Partnership
Paris Saint-Germain and Coca-Cola have announced a global partnership running through 2029, marking a reunion for the two brands. The collaboration aims to leverage the club’s cultural reach and the beverage giant’s distribution to create immersive fan experiences that blend football with lifestyle, music, and fashion.
Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, stated that the partnership focuses on building innovative engagements for the club’s global fanbase. Sébastien Lesage, Director of Sports Partnerships at Coca-Cola Europe, noted that the deal builds on over two decades of shared history, aiming to foster connections that extend beyond the pitch. This collaboration follows a period of significant growth for the club, which includes consecutive UEFA Champions League titles in 2025 and 2026.
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