Bullfrog Spas Marks Three Decades of Utah Manufacturing Growth

The company’s trajectory began with a frustration over leaking, unreliable plumbing in traditional hot tubs. Founder David Ludlow, leveraging his experience servicing his father’s pool business, developed the JetPak Therapy System. By placing jets and plumbing into modular, interchangeable seat backs, he created a design that allowed users to customize their hydromassage experience. This innovation served as the technical foundation for the firm’s rapid expansion.

After securing its first patents and safety certifications in 1997, the company steadily scaled its operations. By 2003, it had outgrown its original footprint, leading to a move into a specialized facility in Bluffdale. The growth continued through the launch of the M Series in 2020 and the subsequent move to a 286,000-square-foot facility in Herriman. Diversification followed, with the company entering the swim spa market in 2022 and expanding its reach into European territories by 2025.

CEO Dan Sjoblom credits this longevity to a culture of consistent engineering and a commitment to local craftsmanship. While the business now operates across international markets, the core product development, manufacturing, and testing remain centralized in Utah. As the organization marks its anniversary, leadership is emphasizing a transition toward future product iterations, including the recently launched Calm Series, while maintaining the same modular design philosophy that defined its first production-ready model three decades ago.