The brand, founded by the namesake celebrity makeup artist, debuted in 34 Sephora stores and online on August 21, 2026. The centerpiece of this launch is an expanded complexion line featuring the Essential Skin Nuder Cushion, now available in ten new shades tailored for the retailer, alongside specialized highlighter and blush products. To anchor the rollout, the company launched a multi-platform takeover of Times Square, utilizing digital billboards and interactive social media challenges to drive consumer engagement throughout late August.
Jung Saem Mool Beauty Enters Sephora with Coast-to-Coast Campaign
Korean makeup artistry brand Jung Saem Mool Beauty has officially landed at Sephora, marking its U.S. retail expansion with ten exclusive cushion foundation shades and a high-profile series of activations spanning New York City and Los Angeles to promote its signature glass skin aesthetic.
Following the New York events, the campaign shifts westward with a series of experiential pop-ups and collaborations. Between September 8 and September 20, Manhattan shoppers can participate in product giveaways and a branded partnership with Van Leeuwen ice cream. The push concludes in October with an influencer masterclass in Los Angeles and a mobile pop-up at The Grove, signaling a significant move to deepen the brand's footprint in the competitive U.S. cosmetics market beyond its existing presence on Amazon and Costco.
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