The Honey Deuce, a mix of vodka, lemonade, raspberry liqueur, and tennis-inspired honeydew melon balls, has evolved into a cultural staple of the New York sports summer. Following a 32% growth in sales during the 2025 season, the cocktail remains the tournament’s most visible accessory. This year, the brand is expanding its footprint by bringing the experience directly to commuters at Grand Central Terminal.
Josh Hart Joins Grey Goose to Mark 20 Years of US Open Partnership
Knicks star Josh Hart is stepping off the court and into a press conference parody to celebrate the 20th anniversary of the Grey Goose Honey Deuce. The partnership anchors this year’s US Open festivities, bridging the gap between professional sports culture and the tournament's signature cocktail ritual.
From September 2 to 3, the Last Serve Bar will occupy Vanderbilt Hall, offering complimentary miniature samples to the public during evening hours. For those inside the USTA Billie Jean King National Tennis Center, the drink will be available at expanded locations, including the Food Village and the newly redesigned Grey Goose suite. Global Vice President of Marketing Aleco Azqueta noted that the initiative aims to capture the city’s current momentum, specifically referencing the Knicks' recent championship victory as a centerpiece of this year's celebratory atmosphere.
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