Dr. Squatch and IShowSpeed Launch Global $1 Million Scavenger Hunt

Streamer IShowSpeed and personal care brand Dr. Squatch are betting that Gen Z prefers participation over traditional advertising. Their new nine-week global competition, SPEEDRUN: Million Dollar Mission, turns retail aisles and social media feeds into a massive treasure hunt, offering fans a piece of a $1 million prize pool.

Corp and Tech·August 31, 2026·reads: 1,396

Dr. Squatch and IShowSpeed Launch Global $1 Million Scavenger Hunt

Running from August 31 through October 31, 2026, the campaign spans the U.S., Canada, the UK, and Australia, utilizing over 4,000 Walmart stores as physical gameplay hubs. The initiative moves away from standard celebrity endorsements, opting instead for an interactive game developed alongside cultural production company Applied MSCHF.

Fans can compete through three distinct channels. Weekly Briefcase Hunts involve locating hidden containers in select cities, each containing a gold bar redeemable for up to $50,000. Additionally, participants can complete content challenges—ranging from viral-style stunts to social media posts—or purchase specialized IShowSpeed Loot Box Bundles on TikTok Shop for a chance at $10,000 scratch-off prizes. The event concludes with a $250,000 grand finale, with details to be released as the competition progresses.

John Ludeke, Chief Brand Officer at Dr. Squatch, noted that the strategy focuses on pulling fans off the sidelines to engage with the brand directly. IShowSpeed, currently recognized as one of the internet's most influential creators, confirmed his own involvement in the hunt. Interested participants can track the leaderboard and official rules via SpeedrunMDM.com, where no purchase is required to enter.