Co-produced by Damai Entertainment and Aranya, the festival featured a diverse roster of nine international acts and 15 Chinese artists. The lineup spanned indie pop, post-rock, and R&B, with The Cardigans delivering a 90-minute set that traced their three-decade career. Over the past five years, the event has established itself as a major gateway for global music brands, having brought 33 international acts to Chinese audiences.
The Cardigans Headline Fifth Xiami Music & Arts Festival in Aranya
Swedish rock icons The Cardigans anchored the three-day Xiami Music & Arts Festival, which drew tens of thousands of fans to the coastal destination of Aranya, Hebei, from August 28 to 30. The event marked a milestone for the festival, now in its fifth year of blending international sounds with local culture.
Beyond the stage, the organizers have transformed the festival into a multifaceted lifestyle showcase. Damai Entertainment utilized the gathering to highlight its expanding portfolio, including the launch of its designer-toy brand, LUCKY LOOP, and cross-promotions for the film Dear You. The festival's commercial footprint also saw significant growth, with 30 brands participating this year. Since its inception, the event has maintained a consistent environmental focus, operating 500 waste-sorting stations and engaging over 300,000 attendees in sustainability efforts.
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