The collectible snack packs feature custom candies stamped with eight symbols pulled from the original film's love charm, alongside four new designs that hint at the plot of the upcoming sequel. Mars Snacking is releasing these items as a gift with the purchase of Milk Chocolate Fun Size Sharing Bags, exclusively through their website. To align with the film's midnight aesthetic, the company has scheduled two distribution drops at 12:00 AM ET on September 3 and September 14.
M&M's Conjures Movie Magic for Practical Magic 2 Release
To mark the theatrical arrival of Practical Magic 2 on September 10, 2026, M&M's is launching limited-edition Amas Veritas Spell & Snack Packs. The campaign reunites the brand with actress Camilla Belle, who recreates her childhood role from the 1998 original film to bridge decades of fan nostalgia.
Camilla Belle, who portrayed the young Sally Owens in the 1998 classic, returns to the franchise to perform a playful, updated version of the iconic spell for social media channels. Allison Miazga-Bedrick, vice president of marketing for Mars’ seasonal portfolio, noted that the partnership aims to leverage the brand's long-standing connection to Halloween movie nights. Beyond the promotional packs, Mars is rolling out seasonal variety blends and themed packaging to retailers nationwide as the film’s premiere approaches.
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