The Irving-based retailer is rolling out the stations to provide a more interactive culinary experience. The lineup includes seven signature sauces, ranging from the spicy teriyaki of 'That Sticky Heat' to the savory profile of 'It's Cheesy AF' garlic parmesan. These additions allow shoppers to customize their meals by layering textures and flavors that were previously unavailable in the chain's standard condiment aisles.
7-Eleven Launches Custom Sauce and Topping Stations Nationwide
Customers at 7-Eleven, Speedway, and Stripes locations can now experiment with custom flavor profiles through the newly introduced BiG Flavor Bar. The station invites patrons to move beyond standard condiments, offering a variety of original sauces and crunchy garnishes designed to transform standard hot dogs, pizza, and snacks.
Brandon Brown, Senior Vice President of Fresh Foods and Beverages, noted that the goal is to shift the customer role from passive buyer to flavor creator. To encourage adoption, the company is promoting a 'Secret Menu' featuring combinations like 'Garlic Parm Loaded Tots.' For a limited time through October 27, 2026, loyalty members using 7Rewards or Speedy Rewards can access a $3 meal bundle consisting of a hot dog or sausage, 7-Select chips, and a large Big Gulp drink.
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