The campaign, running throughout September, highlights the Trailblazer collection captured by photographer Anthony Seklaoui. Model Apolline Rocco Fohrer anchors the display, wearing the Valient Lingerie Gown in a striking Dark Periwinkle shade. The imagery serves as a visual bridge between the label's roots and its growing European footprint.
Zimmermann Plants a Flag on Rue Royale for Fall 2026
A towering billboard at 10 rue Royale has transformed the space between Place de la Concorde and Place de la Madeleine into a Parisian outpost for Sydney-based brand Zimmermann. This high-profile installation marks a strategic shift, positioning the French capital as a second home for the Australian luxury house.
Trailblazer moves away from traditional seasonal tropes, favoring a blend of utility and deliberate femininity. The collection draws on 1920s-inflected glamour, juxtaposing structured drill and relaxed wool suiting against delicate lace-trimmed tailoring and corsetry. This focus on sculptural silhouettes is rounded out by the reimagined Cloud 91 bag line, emphasizing a aesthetic that balances rigorous craftsmanship with fluid, boudoir-inspired layering.
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