The 24-episode series, starring Jing Boran and Sun Qian, debuted on Netflix and Youku simultaneously on August 26. Despite the abbreviated tracking window, it accumulated 21.5 million hours viewed, appearing in the weekly Top 10 lists across 22 markets. Its reach spans from Southeast Asia, where it topped charts in Thailand, Vietnam, and Indonesia, to South America, securing the second position in Brazil.
Youku Drama The Early Spring Hits No. 2 on Netflix Global Chart
With 2.4 million views in just five days, the workplace romance The Early Spring has secured the highest-ever ranking for a Chinese mainland production on Netflix’s Global Non-English TV list. The Youku-produced series claimed the No. 2 spot for the week ending August 30, signaling a breakthrough for Chinese content.
This success reflects a broader upward trend for Youku’s original programming. Following the long-tail popularity of the 2023 hit Hidden Love and the strong performance of 2025’s The First Frost, The Early Spring reached a heat index of 10,000 on the Youku platform within three days of its release. The series follows the professional and personal entanglement of a sharp-tongued creative director and a corporate newcomer, a formula that has resonated with international audiences faster than previous platform offerings.
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