The Berlin exhibition served as a testing ground for the company’s expansion, showcasing 20 key products ranging from professional workshop tools to outdoor equipment. Currently, VEVOR distributes roughly 15,000 stock-keeping units across the continent, relying on a digital-first model that integrates with major online marketplaces.
VEVOR Targets 2027 for First European Storefront After IFA Debut
After five days of engagement at IFA Berlin, the home improvement brand VEVOR is pivoting toward a physical retail strategy in Europe. The company, which already maintains 22 regional warehouses, confirmed plans to launch its first brick-and-mortar location in France next year to complement its existing e-commerce operations.
Shirley Liu, Head of E-commerce for VEVOR Europe, noted that the event provided essential direct feedback from regional stakeholders. To support this growth, the brand intends to bolster its local logistics network and after-sales infrastructure. The move into France represents a shift from pure-play digital sales toward an omnichannel presence, mirroring the company’s recent launch of a 32,000-square-foot flagship store in Houston earlier this year.
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