Designed by New York-based artist Lucy Boogaerts, the garment draws inspiration from 1960s silhouettes, featuring intricate floral details folded and assembled by hand. The collaboration serves as a marketing pivot for the brand, emphasizing that their chlorine-free, non-toxic parchment—typically used for roasting or baking—possesses enough integrity to withstand a public debut. According to Jenna Davis, the company’s senior director of brand marketing, the project reinforces the brand's commitment to compostable materials by demonstrating that their product performs as well in a design studio as it does in a home kitchen.
Busy Philipps Turns Kitchen Parchment Into Runway Fashion
Amid the high-fashion frenzy of New York Fashion Week, actress Busy Philipps stepped onto the Manhattan streets wearing a structural shift dress crafted entirely from unbleached kitchen parchment paper. The stunt, orchestrated by the brand If You Care, aims to highlight the material's durability by moving it from oven to sidewalk.
Following the debut, the brand launched a sweepstakes allowing one consumer to win a custom-tailored replica of the dress, along with a year’s supply of baking essentials. Fans can enter the contest through September 30, 2026, at the campaign’s dedicated website. The initiative marks a rare instance of a household supply company leveraging the scale of New York Fashion Week to showcase the versatility of everyday kitchen staples.
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