The merger brings together two industry veterans founded in 2015 to create a platform that tracks road conditions across 98% of US infrastructure and 50 countries. With over 350,000 sensors contributing 300 million miles of data monthly, the company offers a longitudinal record that allows organizations to measure current road changes against a decade of historical context. This repository of near-misses and collision data serves as the foundation for predictive safety models, which have already demonstrated success in reducing fleet-wide collision losses by up to 80%.
Nexar and Nauto Merge to Form Road Safety Data Giant Empiric Earth
Ten billion miles of driving history have found a single home, as Nexar and Nauto officially consolidate into a new venture called Empiric Earth. By pooling their massive datasets of edge cases and real-world behavior, the combined entity aims to standardize safety analytics for fleets, insurers, and public agencies.
Empiric Earth distinguishes itself through a policy of neutrality. By refusing to build its own autonomous driving stacks or vehicles, the firm positions itself as an independent arbiter of ground truth. CEO Zach Greenberger emphasized that the company’s mission is to democratize safety prediction, ensuring that powerful predictive models are not siloed within individual automotive manufacturers. Existing support for Nexar and Nauto products will remain unchanged as the organization debuts its new identity at the NETS 2026 Safety Conference in Indianapolis.
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