Moovair named exclusive heating and cooling partner of the CHL

This partnership marks a significant expansion for the Canadian heat pump manufacturer, which is looking to solidify its presence in the same communities where its contractors and dealers operate. By aligning with the CHL, Moovair gains access to a national platform that connects its climate-control products with the fanbases of 61 teams across North America.

Central to the agreement is the "Moovair Moov of the Game" promotion, a seat-upgrade program scheduled to run across 80 regular-season games in 16 markets. The activation will span cities from Brandon and Edmonton to Kitchener and Sherbrooke. Beyond individual games, the brand will maintain a visible presence at marquee events, including the 2026 CHL USA Prospects Challenge in Quebec and the 2027 Memorial Cup in Guelph, Ontario.

Keith Strachan, president of The Master Group, noted that the collaboration reflects a shared commitment to community roots and excellence. For the CHL, the deal provides an opportunity to enhance the fan experience while leveraging the brand’s growing footprint in the residential HVAC sector. The partnership builds on Moovair’s previous involvement with the 2026 Memorial Cup in Kelowna, signaling a long-term strategy to link the comfort of the home with the environment of the arena.