Van Zadelhoff transitions to Medius from Freshworks Technologies, where she served as Senior Sales Manager for Northern and Eastern Europe. Her career history includes a five-year tenure at UiPath, where she reached the position of Regional Vice President of Commercial Sales for Benelux and the Nordics. This background in robotic process automation and financial systems aligns with the company’s focus on providing spend management and fraud prevention tools to finance departments.
Maartje van Zadelhoff Joins Medius to Lead Benelux Sales
With over 15 years of experience in enterprise SaaS and automation, Maartje van Zadelhoff has been appointed Sales Director for the Benelux region at Medius. She steps into the role to oversee commercial strategy across the Netherlands, Belgium, and Luxembourg, aiming to expand the company’s footprint in AP automation.
Ash Botten, EVP of EMEA Sales at Medius, noted that the timing of the appointment coincides with heightened market demand for real-time financial insights. Botten expects Van Zadelhoff’s established regional relationships and leadership track record to be central to the company’s growth objectives in the Benelux market.
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