Ruder Finn Secures Three New Agency of Record Assignments

The partnerships signal a shift for these brands as they look to build cultural relevance and navigate periods of transition. For the retail giant Carter's, the agency will manage a broad scope covering corporate reputation, influencer relations, and experiential activations to reach a younger generation of parents while maintaining the brand's established legacy.

Sweet Loren's, known for its allergy-friendly, refrigerated dough, intends to utilize the agency to accelerate growth through creative storytelling and strategic partnerships. The scope includes elevating the profile of founder and CEO Loren Castle. Meanwhile, Vytalogy Wellness—the parent company behind brands such as Natrol and Jarrow Formulas—has tasked Ruder Finn with executing a unified communications strategy to navigate the competitive wellness market.

Since its formation in 2024, the Brand Experience practice, led by Managing Director Corinne Gudovic, has positioned itself as a transformation partner for both established icons and emerging challengers. Gudovic emphasizes that the firm's model focuses on aligning corporate reputation with consumer-facing creativity to ensure consistent messaging across all touchpoints, from executive boardrooms to retail aisles.