Emma Hernan Scales Coast to Coast Kitchen with National Target Launch

Since debuting at Target in February 2026, the brand has captured significant market traction, drawing nearly 100,000 new shoppers into the seafood appetizer category. Data indicates that 80% of these new customers fall within the millennial demographic, with 40% of transactions involving multiple units. These figures highlight a growing consumer appetite for the premium, convenience-focused seafood products Hernan manufactures at her two facilities near Boston.

The new offerings draw directly from Hernan’s personal history. The Lobster Empanada serves as a tribute to her Massachusetts upbringing, while the Sweet Chili Shrimp reflects her time spent on the West Coast. The Crab Rangoon honors a recipe developed by her grandfather, a professional chef. These items join an existing lineup that includes New England Crab Cakes and Bacon Scallops, all produced by a workforce of over 100 employees, predominantly women, across the company’s $13 million total manufacturing footprint.