The financing, facilitated by New Jersey Community Capital, supports the installation of advanced equipment across the 220,000-square-foot facility on West Parsonage Road. This capital infusion is part of a broader strategy to transition the site from an aging plant into a modern production center, featuring in-house bottling, alternative energy systems, and upgraded wastewater treatment. Construction is slated to conclude by late 2026, with full operations expected to launch in early 2027.
NJCC Secures $10 Million Tax Credit for Lassonde Plant Modernization
A $10 million New Markets Tax Credit injection is fueling a massive industrial overhaul in Cumberland County, where Lassonde Beverages U.S. is anchoring a $195 million modernization of its Seabrook manufacturing hub to secure hundreds of local jobs and boost regional production capacity.
Beyond the infrastructure upgrades, the deal serves as a cornerstone for local employment stability. The project aims to retain over 200 existing roles while creating 75 permanent full-time positions and roughly 150 construction jobs. According to NJCC, approximately 80% of these roles are unionized, bolstered by a Community Benefits Agreement focused on local hiring. Wells Fargo acted as the tax credit investor, while Cinnaire New Markets Corporation provided an additional $10 million in allocation, bringing the total project support to $20 million.
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