The company’s latest performance data highlights significant gains for brands like KIKO Milano and LU, proving that offsite strategies can solve the limitations of inflexible, pre-built publisher packages. For KIKO Milano, the shift to premium beauty and lifestyle publishers resulted in 11 times higher return on ad spend compared to Amazon Publisher Direct benchmarks. Similarly, a major toy manufacturer saw a 46% increase in new-to-business traffic by leveraging TripleLift’s curated deal inventory alongside its standard Amazon activations.
TripleLift Expands Offsite Retail Media Reach Beyond Amazon's Ecosystem
TripleLift is shifting the retail media paradigm by moving ad campaigns off Amazon’s owned properties and into the open internet. New case studies across five industries reveal that combining retail audience intelligence with premium publisher inventory consistently outperforms traditional benchmarks in customer acquisition and return on ad spend.
Beyond traditional retail goods, non-endemic sectors such as financial services are finding success by utilizing retail-powered audience data to reach consumers on the open web. This segment has driven a 50% quarter-over-quarter growth in deals investment on the Amazon DSP, citing improved cost-per-acquisition and efficiency. By integrating creative technology with retail signals, TripleLift is positioning offsite media as a primary growth engine rather than a supplemental tactic, allowing brands to maintain visibility during high-competition windows like Prime Day.
Comments (0)
No comments yet. Be the first!