The expansion brings the brand's complete portfolio—including its flagship Hip & Joint Chews, Joint Liquid, and a suite of wellness supplements—to the shelves of North America's largest pet retailer. Previously operating exclusively through direct-to-consumer and marketplace channels, the move reflects the brand's strategy to capture the growing demand for scientifically-formulated, NASC-certified canine health products.
Wuffes Scales Rapidly With Nationwide PetSmart Retail Launch
After five years of growth as a digitally native brand, Wuffes has transitioned into physical retail. The pet supplement company, which has served over 750,000 dogs, officially launched its full product range in more than 1,300 PetSmart locations nationwide, marking a shift toward an omni-channel presence for the Inc. 5000-ranked firm.
Jonny Purcell, President of Wuffes, described the partnership as a response to rising consumer standards. He noted that the brand aims to leverage PetSmart’s established footprint to provide pet parents with products developed under human-grade health standards. The move follows a period of significant scaling for the Wyoming-based company, which secured the #400 spot on the 2025 Inc. 5000 list. By entering brick-and-mortar retail, Wuffes is positioning its proven, community-backed product line to compete directly on the shelves of a major national chain.
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