Vinamilk Marks Half-Century of Evolution at Global Dairy Congress

The congress, held under the theme Fit for Purpose, emphasized that modern industry success now hinges on creating value that aligns with specific consumer priorities rather than simple production volume. Richard Hall, Chairman of the Global Dairy Congress, noted that the industry has entered a phase where relevance is the new benchmark for growth. For Vinamilk, this has meant pivoting from post-war staples like Ong Tho condensed milk toward specialized nutrition, including Optimum Gold A2 and Sure Prevent Gold.

Marketing Executive Director Nguyen Quang Tri stated that the company views continuous innovation as a core responsibility, citing research from Innova Market Insights which indicates that nearly 60% of consumers are actively increasing protein intake. This shift is mirrored in the company’s current portfolio, which now incorporates lifestyle-focused items like Green Farm drinking yogurt and gelato. By operating 16 factories and 15 internationally certified farms, the company aims to maintain its position as a top-36 global dairy firm while exporting to over 65 countries. The core of their strategy remains a focus on adaptability, ensuring that nutrition solutions evolve alongside the sustainability and health demands of new generations.