Denver-based fintech platform UnionHub has launched Peak Perks, a new suite of services designed to move beyond traditional administrative benefits. The program provides members and employees with direct access to home-buying support, tuition assistance, and estate planning, aiming to increase organizational engagement through practical, year-round financial utility.
Traditional benefits platforms often suffer from limited engagement, typically restricted to annual enrollment periods. UnionHub’s latest initiative seeks to shift that dynamic by integrating life-cycle support tools into its existing platform. By focusing on high-impact financial moments, the company provides organizations with a mechanism to maintain a consistent, value-driven connection with their workforce and members throughout the year.
The centerpiece of this rollout is the Home Advantage program. It utilizes Home Advantage Scoring to help users organize their financial profile—including debt, savings, and credit documentation—to better prepare for mortgage applications. Participating lenders commit to specific program standards, such as negotiated pricing and capped borrower fees, providing a transparent framework for users to navigate the real estate market.
Beyond housing, the platform addresses long-term planning and education. The Legacy Vault feature offers a secure digital space for organizing estate documents, while accompanying legal partnerships provide access to affordable will and trust services. Additionally, the tuition assistance modules aim to lower the barriers to higher education for employees and their families. According to Edward Haley, founder and CEO of UnionHub, these offerings are not supplementary services but core components of a broader strategy to foster trust and retention by providing support during critical life events.
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