Net revenue climbed 11.6% to reach R$732.3 million, supported by a 4.6% increase in mall sales, which totaled R$10.5 billion. The media vertical emerged as a significant driver of this growth, with the Helloo platform recording an 84.5% revenue jump fueled by multiplatform projects surrounding the FIFA World Cup. This segment now accounts for 10.6% of the company's total revenue.
Operational efficiency also played a central role in the quarterly results. A corporate simplification program led to a 5.6% reduction in SG&A expenses, helping push EBITDA up 10.5% to R$525.4 million. The digital ecosystem showed similar momentum, with the platform’s Gross Merchandise Volume rising 31% to R$1.6 billion, while the company’s loyalty initiatives drove a 15% increase in visit frequency across its 37 participating malls.





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