iQIYI Reports 130% Global Viewership Surge Driven by Micro Dramas
A 130% year-on-year spike in viewership for iQIYI International signals a shift in global streaming habits, as the platform’s dual-engine strategy—pairing premium long-form Chinese dramas with high-intensity micro dramas—successfully captures diverse markets from Southeast Asia to Latin America through aggressive localization and mobile-first content delivery.


















